With the amount of information that is available on the Internet these days, it becomes very difficult for search engines to separate quality content from duplicate and repeated content. Looking at it from the user’s point of view, it can be very frustrating to find bad and irrelevant content in the search results. This is where Google Panda has a role to play.
Google Panda is a change in the Google algorithm. This was introduced to remove all junk content from Google search results. Panda segregates content and ranks good quality content higher in search results and pushes low quality content lower. Low-quality content can have a negative impact on the entire website, thanks to Google Panda. As a result, website owners can no longer use low-quality content and call it “SEO content.”
Google Panda was launched in February 2011 and opened to the world in April 2011. In March 2012, Google also added an over-optimization penalty as part of the Panda algorithm.
The Google Panda Effect
One of the biggest effects of Panda was that all websites using content from other sources saw a drastic drop in their rankings. All websites that had many pages with almost the same content (with some differences like cities, states, or countries) were removed from the search results. All sites with high-quality content saw an increase in their rankings.
Google Panda has not replaced any of the previous algorithms. It’s just an addition to Google’s algorithm along with the other 200 odd factors that are already there. However, Panda has a greater impact on the search engine performance of a website compared to other algorithms.
How does Panda work?
A search engine algorithm is like a mathematical formula that takes into account a number of parameters before deciding which URLs to rank higher in search engine results. However, the algorithm’s primary concern is with the person entering the search query. Search engines strive to provide results that meet the requirements of the person who is searching. These algorithms do not promote or demote a website. Since its primary focus is the user, any changes made to the algorithm are intended to provide the user with quality search results. The quality of the website found in the search rankings is determined through the use of high-level language and the artificial intelligence of Google Panda. Some of the features that play a big role in determining the quality of a site are design, speed, and reliability.
Google Panda and SEO
How can one make their website SEO friendly and still do well with Panda? You will not have to do anything new if you make sure that the content of your website is of quality and different from the rest of the sites out there. Many white hat SEO companies always emphasize the importance of high-quality content and its importance for site growth.
If your site has seen a drop in rankings due to Panda, there are certain things you can do to improve these rankings. These are:
Make your audience your focus
Do not keep duplicate content on your site
Do not send spam
Keep only high-quality content on your site
Engage your audience
Many low-quality SEO companies and writers may not be able to survive in the market thanks to Google Panda. The main focus of this is to give more importance to quality than cost. Sites that place importance on well-researched content that visitors like will come out winners. To win in the age of Google Panda, you need to partner with a good internet marketing services company that ensures your brand grows online, ethically and sustainably.