SEO is short for search engine optimization. Simply put, these are things you can do on your website to make it visible to search engines like Google, Yahoo, and Bing. The correct use of SEO for your website means that you will have relevant and qualified traffic that will come to your website on autopilot and for free.
How does SEO work?
Search engines send “electronic spiders” to all websites that are online. These web crawlers check for different things called indicators that identify the usefulness of content on the website to people searching for that content.
The goal of SEO is to ensure that spiders find what they are looking for so that your website can rank higher than other websites in your same market. The higher up your website appears in the search engine results, the more likely a user is to click on the link and visit your website.
How to learn SEO
Some SEO elements that work today may not work tomorrow. But there are some things that still work as well now as when they were first put into use and they won’t change.
1. Use the right keywords
Keywords are the phrases and words that someone will type into a search engine to find something online. Your website titles, text, and categories include words that people use to search for issues that are relevant to your business.
2. Deal with navigation problems
Make sure you don’t have any broken links on your website and that all the pages listed in your menu are working properly. If you change the name of a page, be sure to update the list in your menu. Also, include a contact page that gives users a way to get in touch with you.
3. Upload new and relevant content
Your website will rank higher if you use content that engages users and encourages them to share it. The SEO of your website will grow if you publish content frequently. Think about how the content on your page does what it says it will do. If not, it will rank low.
4. Internal and External Links
Search engines like websites that have links to other pages on the website, as well as links that come from other websites. These are called backlinks. The more links you receive to your website from a quality website, the more your website will be noticed by search engines. Remember that quality is better than quantity. Backlinks from poor quality websites or fake websites can lower your search engine ranking.
5. Good user experience
If your website offers a good user experience, search engines will recognize it and send you more traffic. These include how long people stay on your website, how fast your website loads, and whether your website is easily viewable on mobile devices.