Marketing is the driving force behind every successful business unit today. As the global village has an increasing number of conscious customers, the demand for well-marketed products and services is increasing more and more. And with this has increased the need for people who are experts in marketing techniques who, with their knowledge and skills, can keep corporate organizations abreast of the latest developments in the field of marketing. These organizations are looking for marketing managers who bring innovative concepts to the table backed by analytical skills and application skills.
To get a solid marketing background, a PGDM in Marketing is of paramount importance. A Graduate Diploma in Management (Marketing) program is designed to give you a 360-degree knowledge of the various aspects of marketing and its nuances and technicalities. It prepares you to become an accomplished marketing manager, able to meet the needs of various companies, brands, and clients to help businesses prosper. With a PG Diploma Marketing, you will have a better understanding of the organizations long-term vision, be able to better analyze and assess the market environment, formulate strategies and implement plans to achieve organizational objectives.
All the Top MBA institutes in India have this course in their list of programs. The program increases the candidate’s confidence by inspiring a global vision. It helps to develop interpersonal and teamwork skills in an individual. It improves your abilities to anticipate and manage change. It makes the candidates strong enough to be able to make decisions under an environment of risk and uncertainty, especially in the area of global marketing. It also sharpens an individual’s communication and presentation experience.
Consequently, the PGDM in Marketing teaches students from the basics of marketing to specialized topics and gives them insight into the dynamics of the business environment. The curriculum is designed with current and emerging issues in business as well as management in mind, with special reference to global marketing. Students have the opportunity to execute projects live and have to link up with a commercial company as interns for hands-on project work as part of the regular courses. Industry interaction and on-the-job experience are things the program gives you an edge with.
The duration of a PGDM Marketing course is two years. You must have a bachelor’s degree in any discipline with 50% grades in total. Graduate seniors are also welcome to apply. Admission is usually through GD and Interview after a good score in CAT/MAT/XAT/ATMA.
As an MBA in Marketing Management or Marketing PGDM you have several career options open to you. You can go into corporate marketing, product and service marketing, e-marketing, social marketing, retail and media marketing, etc. This is the most diverse and always the highest paying career option. This field provides you with rapid career growth.