mobile marketing (mobile advertising) is about to turn heads in the advertising world. If you haven’t committed your business to mobile marketing yet, you’re definitely behind schedule. Analysis has shown that during 2013, more people will visit websites on mobile devices than on desktop computers. Ember Networks has established mobile capabilities for your small business so you can compete in the future of your business, today.
the rise of mobile marketing is being increasingly driven by the rapid growth in smartphone penetration around the world (primarily in the US, European, Latin American and Asian markets) Android, iOS and Blackberry devices have enabled businesses to target users by delivering more relevant content than ever (advertisers take note: don’t interrupt, ask permission), making mobile marketing more accessible to the masses than ever.
I recently blogged about using and implementing QR codes in association with traditional email advertising to reach your audience more accurately compared to geo-location services like Foursquare. I have put together tracking information along with many more ideas for a QR code mobile marketing campaign.
Creation and implementation of QR codes
Developing a QR code can be a cost-free endeavor. Some resources to help you through the whole process goqr.me and the bit.ly QR generator. The Bit.ly offering can be especially useful because you then have access to Bit.ly’s detailed metric system. QR codes are usually embedded by using one of the associated implementations:
1) Output at web destination
2) Call or create a phone number
3) Include a text message sent to your contacts
4) Include a professional contact vCard
5) Enjoy a recording on YouTube
6) Show geo location coordinates in a search engine map app
7) Start a Facebook or Twitter page
8) Sign up for Gowalla
9) Post a tweet
10) Send a Facebook message
11) Launch the Apple App Store on an iOS device
12) Launch the app store with Android or Blackberry world store
Think of a QR code as an actual hyperlink through your camera phone. Advertisers currently testing QR codes have received adequate click-through rates, so there is always room for improvement. Just like a link on the traditional web, we like to know where the link is going before we click. These instructions will help lazy marketers click into mobile marketing.
Adding a QR code to business cards
Establish a unique site specifically optimized for smartphone browsers. Make sure the QR code sends the visitor to this particular mobile destination. The extension could be /qr.html, /businesscard.html, or whatever you choose. You can change the material on the optimized page, but make sure your QR redirect stays consistent. This way you can always change the content, but not your physical cards. Some content ideas include a welcome recording or a detailed demo of services or products.