But it also has the potential to be a huge disappointment! There are few things more disturbing than launching a product and discovering that no one is interested in it. So how do you make sure it will be the success it deserves to be?
Ask the audience!
If you already have a successful mailing list or social media channel, why not ask your audience what they would like to see? This can make a big difference to your ultimate success because you can ensure that you are making a product that is in demand!
Run a beta test
Allowing only a few people to be involved in the production phase of your product is a great way to ensure you get feedback on the product. Plus, it generates a lot of hype and excitement, and will get people talking about the product, which is precisely its goal.
Publish a press release
A press release is a great tool that you can use to get media coverage for your launch. A launch is inherently more interesting than a regular product, so you have a good chance of getting a story, especially if you can find an interesting narrative about the creation of your product or its content.
Add lots of extra materials
The more additional materials you can include as giveaways, the more attractive your product will be. That should include videos, reports, mind maps, anything you can think of!
Make your product different
If you want your product to stand out, then you can’t cover the same ground as any other product in your niche. Cover something different and make sure you have something to say!
Engage affiliates
One of the best things you can do for any product launch is to get an army of affiliates to help you promote it. To make sure they want to sign up, encourage them with a big commission, free marketing materials they can use, and cash prize contests for the best promoters.
Use a countdown timer
Making sure people can see your ticking clock is a great way to make the excitement even more palpable!
Mailing lists are perfect for a product launch
Launching a product is an amazing way to build anticipation and excitement for whatever you’re trying to sell, before you go live. This can cause a massive influx of sales and essentially help you significantly increase your momentum that will continue throughout the sales process well into the future.
So how do you make sure people are excited about your launch? What is the best way to generate publicity? Where should you promote your next release?
One of the best options is to create a mailing list and use it to promote your product. Read on to see why this is a great option…
Your Squeeze page
To build your mailing list, you are going to create a landing page. A capture page is simply a page on your website where you convince people to sign up for your future emails. That’s the sole purpose of this page, so you’ll do your best to convince people that it’s a good idea to subscribe.
And often this means using an ‘incentive’.
That incentive will usually be a free eBook or maybe money on future products. Either way, it’s something you’re providing for free in exchange for the contact details of people who sign up.
This can be very effective in getting more people to join, but the risk of a capture page is that it can end up meaning people just sign up for the free product and aren’t really interested in your subsequent emails. You’ll know this has happened if you come across terribly low open rates.
How a product launch changes everything
But what if you weren’t offering a free product as an incentive? What if the emails themselves were the incentive?
Imagine a scenario where you can make your product sound interesting and unique, but are somewhat vague about the details. Your audience knows the product can help them, but they’re not really sure what exactly it is or what’s so good about it. Therefore, they want to learn more.
They will then sign up for your mailing list to be the first to receive more product information! And this only works with a product launch because no one would sign up to receive information about a product that is already on sale!