Mobile commerce has become the frontier of the ruthless corporate world these days. With people increasingly inclined towards their smartphones to do every simple and tedious task, companies are making a paradigm shift. They are making their business more accessible and attractive by entering the mobile landscape. Penetrating the global mobile commerce landscape will help entrepreneurs explore a variety of promising benefits.
Importance of mCommerce
Merchants are trying to optimize their business for smart devices as mobile apps help them reach customers faster due to their easy access and wider user connection.
- Full access and 24/7 contact greatly help businesses succeed in a competitive environment. Amazing features like one-click calling, live chats, catalogs, deals, and mobile app helpdesk help deliver an improved shopping experience to customers. Users have the opportunity to get the desired information easily which, in turn, helps increase the conversion rate.
- The in-app payment feature provides a great opportunity for customers to take advantage of premium and personalized offers along with attractive discounts. Users can make payments through Google Wallet (Android) and Apple Pay (iOS). The mobile has become a digital wallet, with a prepaid account that is charged with each purchase. Therefore, with a better user experience, companies can get higher conversion rates.
- Location-based notifications help businesses drive more online traffic, more conversions, and higher revenue.
- Mobile-powered businesses can improve user experiences by offering daily deals, optimizing exclusive content, and attractive personalized discount coupons. This, in turn, helps companies attract new prospects and stay in touch with existing customers at the same time.
Some of the advanced adoptions that include the latest concepts, features and technology from mobile commerce entrepreneurs are:
Moving Image Recognition (MIR)
MIR will work as a great tool to bridge the difference between the real and virtual world with the help of a plugin. The MIR feature of the virtual world is like window shopping in the real world. Users can grab a product while on the go, such as when boarding a flight or on the street. Enter this plugin into the MIR feature app, which will recognize you and display the offers offered by different retailers on your mobile phone screen.
Augmented reality
An increasing number of online merchants will offer the augmented reality feature in their mobile applications to offer an immersive and engaging experience to users. Consumers can now test products virtually on their mobile screens and take photos before purchasing. This, in turn, will expand the market for interactive applications.
In addition to the above, personalized video and e-commerce content will also make its mark in the mobile commerce arena. Therefore, for mobile-powered businesses, it has become very important to keep up-to-date with the latest cutting-edge technologies.