Digital marketers employ many innovative strategies to generate leads and improve business. While some of them are paid, others are not.
Many industry experts claim that paid marketing gets better results and is faster too.
It’s true?
No!
Free digital marketing strategies, if followed correctly, can get you better results and generate more leads.
For example, let’s take the case of Content Marketing!
It is 3 times more effective than paid search. It’s much less expensive too. Also, you don’t have to offer freebies and discount codes for email and other important details of your prospects and visitors. Also, it is easy to start and much more popular with customers.
It’s no wonder that up to 88% of B2B marketers trust the content marketing tool, while up to 96% of first-time visitors don’t buy their products or use their services right away, without initially checking the competition and finding out which brands follow them the most.
Now the important question: what exactly is content marketing?
It is a type of marketing that requires you to create and share valuable, appropriate, and consistent online content through videos, webinars, blogs, social media posts, and infographics. Although these do not openly promote a brand, YES, in many cases, they arouse interest in your products and/or services.
The goal behind content marketing remains to attract and retain clearly defined readers and eventually stimulate lucrative customer action.
Content Marketing: What strategies to follow to generate leads?
Follow these 5 proven strategies for a highly effective lead generation exercise:
1. Build a Social Reputation – Post long, well-researched content to emerge as an industry leader and enjoy a good reputation in your niche. Publishing and sharing bigger, braver, and bolder content will help you build trust and drive leads and niche audiences to your brand. To build and grow your social reputation, take the help of different popular social media platforms including LinkedIn and Facebook. Social media will help you locate your community, foster better relationships, and build a partnership you can trust. Being social will also make your brand more personal and powerful.
2. Post appropriate and correct content: With the right pages, with the correct and relevant content, you can target the right audiences and prospects, and encourage them to share their personal data, including email and phone numbers.
3. Provide useful content in exchange for vital statistics: Pass on detailed and appropriate content, but don’t reveal the full content, if your readers are unwilling to provide their email IDs or phone numbers. However, for this, you will need to post highly engaging and effective content. If your content isn’t interesting or useful enough, your readers won’t read it anymore, and they won’t share the data you might be looking for for lead generation.
4. Connect with your readers on an emotional level: Trigger the emotions of your readers and prospects through engaging content and at the right time. If you manage to do it, they will do what you want them to do and respond to your Call to Action (CTA).
5. Get Them Talking – Inspire your readers and prospects to like and share your pages, as well as post comments on them. When your target groups get involved, through shares, likes and comments, your posts will not only go viral, but also gain useful data. You will learn about their age groups, social and economic background, expenses, etc.
In summary, follow these 5 most important content marketing strategies and generate more business leads online.