Facebook has always given a very nice feast to its users. All the features have always amazed its users with their outstanding creativity. Now, Facebook has introduced the new ad unit feature, with ‘Click-to-WhatsApp’. This will allow users to send messages and calls via WhatsApp, with a simple button click option.
This new Facebook feature has really excited a lot of people. Businesses can take advantage of this feature and do WhatsApp Marketing very easily. This feature has given your business customers the advantage of using Facebook Ads to send messages directly on WhatsApp. Companies can easily approach their customer directly. Many of the companies are already using WhatsApp to communicate for business purposes. It is a very convenient and fast way to communicate in business with your customers and other sympathizers. Businesses will be much simpler in the real sense, once the WhatsApp button is added to Facebook business ads.
Companies can easily reap the benefits of this cross-platform merger and keep the audience engaged with the companies. This Facebook feature allows you to use highly dependent data for businesses. This feature acts as a business WhatsApp marketing software where the business can easily do the marketing of their services.
How does it work:
Basically, the company needs to have a WhatsApp number in the Facebook ads and then these ads can be easily sent to Facebook users who have WhatsApp installed on their phone. To start the chat, the WhatsApp number must be added to the business. Then the ad image will appear in the WhatsApp conversation as a reminder to people. In this way, companies can very easily chat with the audience, which will provide the exciting experience of connecting with your company for a longer time. Businesses can reach their large number of customers by making this feature like WhatsApp bulk sending software.
This Facebook feature may seem similar to its Messenger click button, which it had previously introduced. However, Click-to-WhatsApp ads seem more beneficial for small and medium-sized businesses. This new Facebook feature definitely starts a new pattern in marketing style for businesses. Small and medium businesses should take advantage of this feature and boost their business. Facebook’s Click-to-WhatsApp feature will have a huge impact on the audience.