If you plan to use email marketing to grow your business and have a greater impact on the world, you will have a lot to think about.
Your brand.
Your offer.
If you are using one, your funnel.
Your message.
It can be a bit overwhelming. Improving one thing can harm another. How do you juggle all these moving parts?
As with anything else in life, if you are overwhelmed, make it as simple as you can.
In this case, focus on your greatest email marketing asset.
What happens to be …
* drumroll *
… your subscriber list.
This is your greatest asset, because it is what leads to sales.
If you focus on making sales by improving your list, you won’t get sidetracked. What messages should you send? Anything that improves your list and generates sales. How often should I send them? However, it often generates the most sales.
Keep this in mind and you will avoid many common mistakes.
For example, some people have hundreds of thousands of people on their list. These readers open and devour every message they send. But when it comes to making sales, the list barely pays the bills.
Larger lists are generally better.
But having the right people on your list is even more important.
How Amazing Is An Email Marketing List
Think of your list as a community. It is a strange community, of course, since its members do not speak to each other. But you talk to all of them, so that makes you the leader.
And like all communities, leaders go a long way to set the tone.
So think about what kind of people you want in your community.
You probably want people to buy your products or hire you for your services. But is that all? Would you be happy with people who buy your product but never use it?
Or do you want people who whisper ‘yes! finally! ‘when they see your offer?
Do people who use it get excited about their friends, write you glowing testimonials, and let you know that you’ve made the world better?
And forget about purchasing decisions for a moment. Do you want ambitious people? Taking care of? Entrepreneurs in need who are hungry for success? People with chronic pain who are ready to live as fully as they used to?
In other words, who is your ideal customer or customer?
Who did you make your offer for?
Imagine a community of these people; This is how you want your email list to be.
How do you do it?
Well, you attract the right people by offering them the right kind of bribe to get them to subscribe to your list. This will be something that they want, something that they need, ideally, that they can start using right away.
Then keep them there by sending the right kind of messages. Messages they find useful, entertaining, or ideally both.
And he speaks to them as if they were his ideal client or client.
Talk to them as if they were ambitious entrepreneurs, what it feels like to be one, what do you honestly admire about them …
If it doesn’t ring true, they will leave. If you do, they will feel like you are speaking in a way that no one else is, and you will. And if they are almost like that, maybe entrepreneurs with a little sleep, you could inspire them to become the person you are describing.