If you are a regular user of Google search, you probably know the strange phenomena of the Google search result. It shows different ranking results in two different browsers. But why does this happen? Does this question give you a headache too? If so, then relax, because here we have the main reasons that allow you to understand the real search algorithm of the most popular search engine, Google. As a marketer, it is important that you understand the change in search result to make some changes to your strategy and know the precise ranking of your website. So what are we waiting for? Let the cat out of the bag.
- Type of device: One of the common reasons behind the change in the Google search result is a change in the device. Yes, there is a difference between mobile and desktop search, because the mobile device handles cookies in a completely different way than a desktop. If you want to attract visitors from both systems, you need to understand the differences and strategies based on need.
- Personal search history: Basically, your browser will always be attentive to your previous search results and in simple words; we say it uses cache and therefore its new results build on the old ones. This is why you search in a different browser so there is no cache and it will show completely different results.
- Sign in from a Google account: If you did any Google searches when you signed in, you will use that information and customize the result. Basically, it filters your past history and is likely to show mixed results in different browsers when you go offline.
- Physical location: Your search results are basically geared towards your geographic location and may vary as your location changes. For example: if you search for a restaurant, based on its physical location, you will see results for restaurants near you. Also, different browsers have different built-in location services, which makes a difference in your search.
These are some of the most common reasons why Google search results vary from browser to browser. So now you know the root cause of the problem. Find the right way to deal with this or consult a reputable or experienced SEO company near you who will take care of everything, on your own, and help you rank high.