The appearance of mobile devices and the subsequent exponential growth in the field of mobility has meant an immense opportunity and a challenge at the same time for companies, organizations and institutions. The mobile world brings with it a huge opportunity in terms of the greater reach you can have for your products and services. The biggest challenge is being able to provide a great user experience while selling your product or service efficiently.
The mobile application for your company or organization will become your best tool to market your products or services. Depending on the domain your organization works in, your app can be the first point of contact between you and your prospect or it can be a platform where your customers can buy your products or services. Whichever the case, you as an organization need to transition to a mobile mindset to keep your business relevant in today’s era.
There may be several factors that come into play when deciding which way to go:
1. On which mobile platform should we do our mobile app development?
The answer to this question will depend on who your target audience is. It’s best to do some background work to understand the device (and therefore platform) preferences of your current and potential customers. Based on this, you can decide if you need your app to be on a single platform (eg Android) or multiple platforms (eg Android, iOS, Windows, Blackberry).
2. Should we bet on the development of native applications or use cross-platform development?
Native apps are generally preferred if you have enough budget allocated for your mobile app development solution. Some of the reasons for this choice are:
- The taste in terms of UI/UX of an Android user is different from that of an iPhone user. Also, design standards vary from platform to platform.
- It is easier to implement hardware related functionality efficiently. For example, gestures or geolocation.
- Performance is better due to faster code execution.
On the other hand, if you’re on a budget but would like to target cross-platform users and are okay with making a little trade-off between performance and cost, cross-platform app development is the way to go. With improved tools like PhoneGap and Ionic, the overall performance of these apps has also improved over time.
3. What should be the UI/UX for the app?
This will depend on the nature of your business and what you want to achieve through the mobile app. However, as a general rule, your app should be easy to use, attractive, and have a clean design.
4. How do we advertise our app so we can get maximum reach?
You can send emails, advertise on your social media pages, or message your existing customers. There are professionals who can help you with marketing your app, especially reaching potential customers.
5. Who should we hire for the Mobile Application Development Solution?
There are many companies that offer personalized services. mobile application development solutions. It is best to hire a company that has enough experience and knowledge in mobile app development, preferably in your area of work. It is also recommended to go for a company that also provides other related services such as web design and development, digital marketing, app marketing, etc. This ensures that you can get all your work done through one company and don’t have to deal with separate vendors.