Did you know that 51.9% of marketers say that video content provides the best ROI? Imagine promoting your video to millions … getting more views, likes and subscribers.
Video marketing is a powerful way to build relationships and brand awareness with potential customers. If you’re not using video in your marketing yet, it’s time to get started.
So to help you get started, here are the video marketing best practices you want to consider and implement in 2018:
1) Before the recording plan
Don’t just “improvise” and ramble when recording. It is important to have a clear message that you want to share. Create vignettes that you want to convey. You can even tape them to the wall to keep you on track.
Then practice it. Do not read. The more conversational you are, the more connected your audience will feel.
2) Quick hitch
Just like headlines are important for articles and email marketing, opening hooks is key to grabbing viewers’ attention.
You have 10 seconds to grab your audience’s attention. What question can you ask to attract them? How can you make them curious or intrigued to find out more?
3) Give first
If you create your video with the feeling of “I want them to buy” it will send out bad vibes. Think first about how you can share the value.
What can you teach them? How can you make them feel entertained? What inspiration can you bring?
4) Facts tell, stories sell
No one can resist a good story. Try to think of a story that illustrates the point you want to make. It helps viewers to relate to you and engages them on an emotional level.
5) Call to action
Ask viewers to act at the end of the video. Do you want them to buy, subscribe, or like and share?
6) SEO optimization
Use keywords in your video title, description, and tags that will help you rank higher on YouTube and Google. Create an attractive title that uses keywords and sounds natural.
If you have published the video on your website, creating a sitemap tells search engine bots that you have a video hosted on your website and will result in more organic traffic.
Video marketing is fast becoming the future of content marketing. I hope you take the step this year to make video marketing an important addition to your promotional toolbox. Do it carefully and methodically for maximum results.