In today’s real estate market, there are fewer buyers and many sellers. This is not the time to be mediocre in marketing your property. To attract buyers, an aggressive campaign to present your property in the best light is paramount. Whether handled by a broker or selling on your own, your real estate listings need to be top notch.
The Internet will host your listing on a multitude of sites. These sites reach people from all over the world. No more small ads with a few succinct lines in the local newspaper. Today, your listing will be global.
Start with the description of your property. Include all the positive factors you can think of. Mention light filled rooms, updated appliances, hardwood floors. Anything unique in design or layout. Make your words fill the imagination of potential buyers.
The convenience and charm of the neighborhood must be included. Schools and recreational facilities should be mentioned. A nearby library is a plus. A large grocery store nearby is a plus. If there’s a mall in the area, that’s a selling point. If your neighborhood is trendy, talk about nearby bars and cafes. By adding personal touches, you’ll connect with buyers looking for just those things.
This does not mean that you make a folksy presentation. Definitely don’t use amateur photos or cheesy descriptions. Often a broker takes care of the details. But with a flooded market, he may not get the attention he needs to sell his property fast. If you do some of the marketing yourself, make sure the photos you post look professional. If you’re not a good photographer, find someone who is. If you can’t write a decent sentence, someone you know can.
Pay attention to real estate jargon. The industry uses words to paint a picture of a nice home. Learn a few phrases by reading some of the ads. Make your writing optimistic. Try to be honest. If your house needs fixing, it’s okay to say that. When using that term, avoid mentioning details that aren’t so wonderful. Highlight the positive, shade the negative.
Never post dark, poorly exposed photos online. No image is better than an image that makes your place look like a dark hole. Also, avoid posting close-ups of the toilet. Yes, this is actually done. It’s a waste of space and looks tacky. Almost everyone knows what a toilet looks like and assumes that one comes with ownership. If the bathroom is clean, updated, and aesthetically appealing, please post a photo. Especially if it has a window, a skylight or other elements that make it special.
Try to avoid things that, while necessary, don’t make attractive photos: old radiators, hot water tanks, dangling wires, or clunky air conditioning units. Instead, focus on the fireplace, architectural details if any, good flooring, walk-in closets, or large windows. If you have a view, this makes for a good photo. A night shot of a cityscape is convincing. If there is greenery outside, try to frame it well through the windows. A rooftop pool or terrace should show up in the sunlight.
Never post photos of messy, dirty rooms full of personal belongings. The women take one look and move on. Attractive photos will attract buyers. Make sure your real estate listings work in your favor for a quick sale at the best possible price.