Keep everything in moderation, including your social media posts. Post images naturally and always stay connected with your audience. Express good values like gratitude by thanking your fans for their compliments.
Gain followers and follow influential models yourself
In addition to collecting your vital statistics, height and weight, etc., agencies and trackers are increasingly looking at your media presence, likes, and followers. There is no specific number, but of course the more the better. It signifies your ability to market yourself and your appeal to the common people or target audience. That said, social media just gives you an added edge, and you still need to impress during your interviews and auditions. Learn more about how you can succeed at your casting call.
Practice what you say and follow influential models, like Adrian Lima and Gisele Bundchen, who regularly post their model photos and update their social media accounts. Following those people will also give your potential modeling agencies an idea of your interest in fashion and modeling. Beware that these high-profile models have a different dynamic than yours and if you’re still new or low-key on social media, your use should be strategically relevant to your position. Don’t just copy the style of the best models in the entire sale. While it never hurts to learn from the best, models should take the positives and apply them in ways that suit our specific community appropriately.
Embrace social media, but remain a mystery too
There are some high-profile models who remain low-key on social media. Kate Moss is one of those examples; she is shy around the press and never takes snapshots in public. She posts important photos but remembers to always keep the mystery. Don’t keep posting spam; keep some moderation in your post. You definitely want to avoid the effect of irritating your followers by constantly showing up everywhere on their social media, especially if you’re posting things that are less important, like pictures of cats or food. Give it a few days off and intervals between posts, and remember that less is more. If you don’t have anything good, don’t post it. More importantly, staying low also means less chance of making offensive posts. To move up the ladder of social media appeal, it is important that posts have good quality control and that they retain fans and followers, thus maintaining their appeal for a longer period of time.
Choose your platform wisely
This ultimately depends on your commitments and position in life and there are many cases. However, you can take heart from supermodels like Tyra Banks and Coco Rocha, who have millions of followers across multiple platforms and take the time to connect with their fans despite their busy schedules and lifestyles. Coco Rocha, for example, has amassed millions of fans across 13 social media platforms.
If you tend to be busy, as most of us juggle part-time modeling with a full-time career or education, and have a host of other responsibilities and commitments. In such a case, it is better to focus your attention and energy on specific platforms that will enhance your position as a model. The top platform would definitely rank as Instagram. Its layout and design are better suited to its ability to easily share visual content, such as images and videos. Although hash tags are very common on most media platforms, they are used effectively on Instagram to track images and videos. Also, the beauty of Instagram is the ability to easily scroll through the feed, engage by liking, and stay up to date on the latest fashion trends and modeling content easily. You can follow modeling agencies and stay up to date on latest job openings and agency progress as well.
The next best platforms are Facebook, followed by Twitter and then Snapchat. The dynamics of each of these platforms is different and also for different target audiences. But when it comes to modeling, Instagram is still the best platform available and if time is an issue, focusing on Instagram would allow an aspiring model to reap maximum benefit.
If you have any humanitarian cause, please post about it and show the world that your true nature and personality are beyond the skin in the content you post and speak. I hope one day we find you being a social media influencer!