Starting a carpet cleaning business may seem simple to many people, but as with any business venture for the entrepreneur, marketing and advertising can be decisive. Here are some helpful tips for marketing and advertising your new carpet cleaning business.
Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. For starters, advertising and marketing can be done through some of the old standbys, like a newspaper classified ad. The classifieds paper is the popular little magazine that many pick up when they go from any large grocery store to the small convenience stores for moms and dads. A simple ad placement here can cost as little as $7 to $14 per week and be a solid start in getting the attention of anyone looking for products and services on a budget.
The Yellow Book, of course, is an old friend to many entrepreneurs. The cost will generally be higher than the cost of classified ads, but this medium has been around and is still used, although not as often today, but it is still a good way to find it quickly. Having a big ad, as you’ll see later in this article, won’t really be as effective as most would like, but simply getting your name in the Yellow Book should be a must on your list of places to market.
The newspaper has always been the place to be for many, many decades. Today, however, those who used to fight for TV guide space no longer find it as appealing as they once did because of the technology and power of cable. Today it might be better to be on the opinion pages, the sports pages, and even the local community section of the newspaper itself. While all of these mediums are excellent backup resources, there has never been anything as profitable and powerful as what follows.
Internet, when it comes to marketing and advertising for carpet cleaning business, this medium has been overlooked for the most part. Some who look at the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This marketing and advertising medium is the most powerful and profitable of all mediums ever invented. There is no need to spend thousands on serious and deeply involved websites for carpet cleaner, this can be done with a simple hosted blog for less than $10 dollars a month. Learning how to use this medium only comes with a small investment and a tax deduction for a simple internet marketing education. The yellow book, the newspaper, and the classified ads are giving way to online Dex, Craigslist, and a simple blog with solid marketing pointing the way.