The world of real estate prospecting has been transformed into Facebook friend requests, tweets, chirps, and fan pages. Instead of requesting your phone number to discuss your services, customers can request you as a LinkedIn connection or message you on Facebook to get updates on a transaction. Facebook is one of the biggest social networking sites out there, and real estate agents shouldn’t ignore that fact. But you must make your impact on the social network meaningful and relevant to your target audience; You can’t post a bunch of listings and expect business to rain down on you like manna from heaven. Here are some tips to stand out from the crowd on Facebook:
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* Target your audience (past/current clients, other agents, niche businesses)
* Pay attention to what people are posting
* Attract friends, followers, connections and subscribers.
* Interact and interact with your friends and/or fans
Maximize your exposure
There are three types of accounts on Facebook: personal profiles, groups, and business/fan pages. Plus, you can place ads for specific audiences in certain geographic areas for a low cost.
personal pages – Messages are limited to 20 recipients at a time with a personal page. There are strict rules about posting business information on a personal page.
groups – Groups are set up for more personal interaction and are more directly connected to the people who manage them. Groups can be public or private.
Business/Fan Pages – This is the ideal way to attract public followers. Here are some business page options:
Geographic area page.Create a page for your county or a specific neighborhood that is solely about that area and does not mention your business. You’ll get instant followers and people won’t feel pressured to see your business information on the page. Get people to engage on the page by hosting photo contests, asking engaging questions (“What’s the best pizzeria in town?” or “Where’s the best hiking trail in our county?”), and offering prizes such as gift cards, dinner for two, etc. Get local businesses involved; they will be more than happy with the free exposure. To get the word out about your business, download a tab called FBML, which enables on-page HTML such as a framed IDX search.
– Agent reference page. Add items of value, network with other agents at events posted on Facebook, and share referrals.
– REO business page. Market your struggling real estate business and expertise to asset management companies.
– Office or team page. Promote your office or team members, services and more with this page.
– Builder/Condo page. Contact builders, condo associations, and other groups that have a vested interest in these niches. Promote your experience in condos, new construction and niche services.
Read more: How to use social media for business