The success of an online business depends on its sales growth strategy. This is because online businesses need to drive traffic to their eCommerce stores for growth to occur. With the growing trend of online stores and businesses, customers are presented with numerous purchasing options.
Therefore, it is crucial to develop online social marketing strategies for sales promotion so that you can attract your target market to visit your business. Some strategies are mentioned below:
Post content daily
To keep reminding your target audience about your business and products, you need to make it a practice to post daily content on social media. Around four Twitter tweets and one Facebook post should be the minimum criteria to follow.
Promote communication with social buttons
Getting likes will be a bigger possibility with the increasing number of impressions you get on social networking sites. To scale your impressions, you can take the help of social buttons within your media outlets and on your website. With a social button screen for Facebook, LinkedIn, Twitter and Google+, customers can read and share the articles on the respective sites.
Social buttons can be placed on:
- The header or footer of your website
- Within your blog posts
- in your newsletter
- In your email signature
Add attention-grabbing images to posts
Unlike plain text, images quickly grab the attention of readers on social media. Images generate more likes. When you want to promote something or post an ad, place a compelling image to go with it and witness the huge number of likes.
Interact with customers
The main rule for success and sales growth that every online business should follow is to keep your customers interested and up-to-date by interacting with them. Host a weekly Twitter Q&A, post fun quizzes on Facebook, and get to know your customers and answer their inquiries to let them know you care about their interests.
Improve word of mouth advertising through social reviews
Use your product reviews to build a sense of trust for readers by giving them access to information about your products and services. This is useful for generating a chain of word-of-mouth advertising and when you start to get the word out about your business; your sales will receive a welcome boost.
Capture customer interest with microcontent
The Internet is overflowing with information, and people flip through the data until they find something compelling to read. People generally don’t like to read a whole page filled with hundreds of words. What grabs readers’ attention is content made up of bite-sized chunks. Use bullets, numbers, and subheadings to transform your content into easy-to-read information and provide fun facts for readers.
Add an infographic
Investing in an infographic will prove it’s worth your investment and add a touch of flavor to your content. You can have an online store create it for you for a certain fee and it will turn small numbers into thousands of visitors browsing your blog posts and website.
Make use of the above mentioned online marketing strategies and watch your business prosper and grow.