Sales Copy Formula for Websites
Would you believe that all the great websites that sell products or services follow a formula? They all use the tried and tested acronym AIDA. This means Attention, Interest, Desire and Action.
Grab people’s attention with a catchy headline or product title.
You will see. You have to prevent the reader from simply exploring the content in their tracks, with a main title with subheadings that attract the attention of curiosity.
Examples of headlines are:
Find out why…. Who else wants…. How…, etc. For sales copy, it’s a good idea to test your copy using different headings and subheadings. A subhead is a line of copy that has the following importance to your sales letter or advertisement. They expand the topic of what the headline is about and xxxx. Subheadings have a smaller font size and different colored text.
You can have up to 5 subheadings and this is known as stacking the deck. Another thing that can be added is a previous title. This is a line of copy that goes over the title in a smaller font size and different colored text. This copy is like an introduction to your bold statement headline. Example: Warning: Do not read this unless you are……..
Greeting:
Implementing this into your sales copy can be very effective. If you can, use the person’s name. An alternative is to address the letter to Dear Friend: or Dear Fishing Enthusiast: as an example.
Opening paragraph:
The first paragraph is an important element. This is where the transition takes place by linking the attention-grabbing headline to the body of the copy. Follow along with 3 more paragraphs describing the solutions you are offering.
Narration:
Another important element for your copy. These may be based on personal experiences related to the product, a celebrity who has used the product, or a customer you know is using the product. For the example of a customer using the product, this can be built around a case study. You can create an engaging problem solving story from the customer’s successful experience using the product.
Bullet Points:
Hear that you will develop readers’ interests by describing what your service or product does. Get a list of all the benefits of your offer and create bullet points around them. Bullets can come in other forms, such as feature bullets, curiosity bullets, self-interest bullets, and giveaway bullets.
Testimonials:
This is where other customers who have used your product and speak highly of it give a glowing recommendation. Testimonials can be in the form of text or video.
Create an irresistible offer:
This is where it gives bonuses, limited availability on value, and offers deep discounts as well.
Guarantee:
Offer a compelling no questions, no hassle, no questions asked, no hassle extended money back guarantee.
Call to action:
Now is the time to tell and explain to the potential buyer the procedure they must follow to purchase and receive your product/service.
The PS:
This is where you remind them of your irresistible offer, great guarantee thanking them for making a wise decision. You can also put another call to action here.