Since internet marketing depends on the products you sell, you still need them at different levels within your sales funnel. So how exactly do you create a $47 product and why?
In the world of information products, some of the typical sales levels are: free, $10, $47, $97, $197, $497, $997 and above. In previous articles, I discussed how to create a $10 freebie and product and the importance of these in your sales funnel.
Once you have your $10 product, you need to create a $47 product. Why $47 and $50? Number pricing sells better than even-priced products. There are also specific numbers that sell better, such as products that end in 5, 7, or 9.
Now, the primary buyer of your $47 product will be the people who have already bought your $10 product and are still on your list.
You see, some people won’t like your $10 product. But since it’s only $10, most won’t ask for a refund, they’ll just quietly unsubscribe from your list. The $10 informational product is like a qualifying purchase. If they like you after that product, they are basically customers for life.
So two things here:
1) Your new product should be geared towards the needs of your $10 customers.
2) Your new product, while it should contain DEEPER information than the $10, it doesn’t need to be incredibly long.
In fact, it can be the same length as $10, as long as the information it contains is considerably more detailed. Personally, I would double the pages of the second product compared to the first, but everything is relative. To add more value, perhaps create a CD that is part of the $47 product. Or maybe you create a DVD or a video. So now it’s not so easy to compare with the $10 product. Just remember, people who buy at $47 like you MORE than the average person who bought your $10 product. They already like your style.
With all that said, as soon as you’ve finished your $10 product, start writing your $47 info product. You may find that the second product, while longer and more in-depth, will only take you the same amount of time. to produce it, if not less.
If you want to attract potential customers and build your online presence and exposure, you owe it to yourself and the financial future of your business to learn as much as you can about internet marketing.
Do you want to learn more internet marketing techniques on how to build successful businesses online?
If so, read and download my new free eBook 27 Habits of Internet Marketing Superstars.