Presenting at a conference is a private practice marketing skill that can be learned and used just like all other skills. These are some of the clear and powerful benefits of speaking at a conference.
Profit n. # 1: you are considered an expert Regardless of your area of expertise, when you speak at a conference, you are considered an expert. Just by being there, setting up your booth, and talking to people, you are recognized as an expert in your field.
Profit n. # 2: excellent networking opportunity Networking is one of the three main ways, along with speaking and writing, to get new customers. At a conference, you can network with presenters, colleagues, and your ideal clients. It’s a great three-in-one win!
Profit n. 3: you can stretch Exposing and networking may not be the most comfortable for you. It’s fine. Here’s a little secret, but you can’t tell anyone – I’m basically a shy person – I’ve just made the decisions over the years and years to push myself and grow in ways that have benefited me. You can do it too, and this is a great opportunity to do it.
Profit n. # 4: prospects, prospects, prospects You may leave a conference with more new leads than you know what to do. Talk to people, take the first step. Have a really good “gem” to give to prospects, like a free CD. When prospects come by your exhibition booth, hand them your CD and ask “Do you already have one of my free CDs in (your niche)?” You then give them one in exchange for filling out a form that subscribes them to your newsletter or free e-course. You will leave with more prospects than you can imagine.
Profit n. 5: excellent professional contacts Other professionals will also be present at the conference. They can be directly related professionals in your niche, or they can represent other services that your ideal client may also want to use. Connect with them. I have made professional contacts, created long-term referral sources, and even started joint ventures as a result of establishing contact with other exhibitors.
Profit n. # 6: refine your laser speech Because you may only have a few seconds to speak to prospects, you learn to refine your laser pitch down to essential, compelling information. You also learn how to design a laser speech of different lengths, because sometimes it takes just a few seconds, sometimes just a few minutes, sometimes more.
Profit n. 7: you expose yourself You’ve heard of the law of attraction, right?
The law of attraction is what works for you when you expose yourself. Whether you are speaking, presenting, or just attending a conference or seminar, you have the opportunity to reap all the benefits mentioned above. And more. There is something magical in the things that are presented to you when you expose yourself. I could easily spend another 30 minutes giving example after example from my own life, but that’s another article.