Make sure your website contains unique and relevant content.
To avoid penalties, you must ensure that your web pages do not contain “plagiarized” content. Also, keep in mind that “time on site”, “click through rate” and “bounce rate” are more crucial now than ever before. Also, make sure your content is valuable enough to engage your audience.
In the same way, your website should be interesting, user-friendly and responsive, so that it can be used and viewed on multiple devices that have different screen sizes and resolutions.
However, it’s important to remember that regular organic SEO continues to play a critical role in Google search rankings. Therefore, your online business strategy should still focus on good organic SEO.
Offline and online SEO strategies, alike, will help you climb the desired “3-pack” ranking. If you want to maintain your good position in Google, never fall for SEO spam tactics. Carefully follow Google’s recommended SEO guidelines.
Make the most of your business website reviews.
Google places a lot of importance on business reviews, as people who are looking for information read reviews to find out more about the products/services that a business offers to see if they are beneficial to them.
There can be a number of arguments regarding the best way to receive reviews, but it wouldn’t hurt to encourage customers to give their own reviews. Certainly, maintaining high standards, as well as giving more than what they expect, will allow you to easily get reviews.
Never be fooled into writing your own fake reviews or using dirty tactics. Once you do and get caught, it can put your business in a bad light. It’s not worth taking the risk.
Be sure to get reviews from different sources, including authorities like Google Local Guides and Yelp Elite, to name a few, as well as traditional third-party groups.
Optimize and make use of your inbound links
In order for your business to build a good reputation, it must also be recognized by other businesses within your locality. You will find that links from other local sites to your website are very helpful.
There are many ways to get links for your business. These include hosting an event in your community, sponsoring a webinar, making donations, promoting something you love, as well as building relationships with well-known and influential people.
Also, when further developing your link building for local SEO, make sure you have:
– Good quality inbound links to your GMB landing page URL.
– Good quality inbound links to your domain.
– Location-based keywords in the anchor text of inbound links to your domain.
– A variety of inbound links to your domain.
– Proper inbound links from locally relevant domains to your domain.
Use keywords well.
- Only use relevant product/service keywords in your domain, GMB business title, reviews, and website content.
- Make sure these keywords reveal local information.
- Give a different web page to each product/service.
If you offer a variety of products/services, make sure each one has its own web page, containing relevant and accurate details. These various web pages can be linked from one page with a summary of all the products/services in your portfolio.