Leveraged sales are a vital life stream in your MLM business. However, they can go away if one just relies on their website to sell. It’s time to invoke the power of email and offer your personal products or services through direct contact. Some feel this is impersonal, but in reality, it’s more effective and profitable to market directly to those on an email list than through paid advertising. Especially if you get the right mix of content with your promotional offers. This can be tricky, but a quick tour can help you decide for yourself which path is the best one to take.
Leveraged Sales and Your Email Marketing Platform
Your email marketing provider has the tools you need to create effective sales emails that can pay handsome dividends for your time and effort. A word of caution, you should provide an opt-out option for current subscribers if they don’t want these types of emails. You can offer a separate email list that they can subscribe to if they just want informational resources. This way you can prevent your bounce rate from increasing and keep your emails with the right content. This is why you need to be transparent in your signup forms for each of your lists.
As you consider your next move with your leveraged sales emails, you may want to combine some graphics, links, your offers, and your unsubscribe link. Emails don’t have to be super long or intensive. They should get to the point quickly, offer valuable free advice or guidance, and then offer a paid option for their subscriber. One of the best formulas for promotional emails is the 60/40 ratio, where 60% is useful and valuable information that is free and the other 40% goes to your paid options, features and other specifications to help them make a decision.
Offer an opt-out for leveraged sale emails
In every leveraged sales email, you should offer an opt-out link at the bottom or top of the email. This ensures that your subscribers can leave the list if they want to. Gaining subscribers is important, this shows that they are interested in hearing from you. Therefore, respect them by offering them a tool to unsubscribe or subscribe to another list. Losing subscribers doesn’t feel good, but you can always gain more.