Great, you’ve discovered Squidoo and you’d like to write articles that are optimized for your Squidoo lenses… and it’s a good thing you found them because there are so many different ways to monetize your writing with Squidoo. You see, Squidoo is actually designed to help you promote yourself online… which means more online exposure for your business.
Squidoo allows you to interact with your prospects and build relationships with them… and that’s good for business if you ask me. People will not only be able to get to know you as a person, but they will have a good idea of what you can offer them.
So get ready because here are 6 easy steps to writing great articles for your Squidoo lenses, while generating quality leads and sales for your online business:
1. OK… The first thing you should implement in your Squidoo lenses is dialog… that’s right, dialog is your answer to writing great articles. Without dialogue, who would read your content anyway? So in order for you to have great dialogue in your articles, you need to improve your article writing skills. How do you do this? Well, it’s easy. Write your articles as if you were talking to a friend… a friend you like, hopefully. Good communication skills are the key… it’s the doorway for your readers to appreciate what you have to offer. So talk… be human… you’re not a robot.
2. Second, do some keyword research. What are people looking for in your topic? What are your problems? What could you do to help them? Making sure you write your articles around keywords that are being searched on a monthly basis is crucial here… trust me. You can’t just assume what people’s problems are…you have to focus on the real problems they’re having. And to do this… keyword research is your answer. Use Google’s keyword research tool to find out all the different variations of phrases that people are searching for.
3. Third, make sure your titles are compelling enough to get people to click on your Squidoo lens… my suggestion is simple… use “how to” titles. How-to headlines are great for getting people’s attention. Because? Because a “how to” article is exactly what they’re looking for. They have a problem and you have a solution. Let them know how your lens can help them solve their problems by writing great “how to” titles… trust me… this works!
4. Finally, the step that really ties it all together… Interaction. That’s the one thing that will make your lens stand out from the rest of the lenses out there. Encouraging your readers to comment on your lens will start the relationship building process. Make sure you always respond to people’s comments though… that’s how you earn their trust… and that’s how you write a great lens!