After hitting that ‘to post‘When you first upload your book to Amazon or the multitude of other e-book platforms on the internet, you might get a little put off by the lack of sales. Selling books takes a lot of time and effort, and you will need to create a marketing strategy to get you out of the dark. A good place to market your book is Goodreads; a website full of thousands of eager readers desperately searching for the next big headline. And, while you can post in forums and discussion threads, you can also invest in Goodreads self-service advertising, giving you the opportunity to direct readers directly to your books.
Selling e-books with the self-service system
Did you know that Goodreads has a self-service advertising system? I didn’t either until a few days ago. It’s a great way for desktop publishers to get their books noticed, and because the scheme uses a cost-per-click (CPC) model, you can carefully monitor how much you spend. It’s easy to subscribe to the self-service scheme, and you can create ads in minutes. While Goodreads staff have to authorize these ads, it only takes one to two days, sometimes less, and you can have a marketing scheme up and running in no time.
Why use Goodreads to sell eBooks?
As already mentioned, Goodreads is home to thousands of readers around the world and thus provides an audience that is ready to buy and read books. This means that you could get a much better click-through rate with your CPC campaigns than you could get using similar marketing models on other websites and search engines.
Conserving money
Marketing campaigns, especially those that use a CPC model, can lead to a cash bleed. Every time someone clicks on your ad, you have to pay for it. However, the Goodreads method allows you to set your bid price and put a limit on your daily spending. You can also create your ad very carefully so that it only targets an audience that is more likely to buy your books. For example, telling people that your book is an e-book within the ad will prevent people searching for paperbacks from clicking on your ad and wasting their hard-earned money.
Goodreads can be a fantastic place to advertise, and if you want to sell more books, it’s definitely worth investing in website advertising. And with the CPC model, you can carefully monitor what you spend and how you get the benefits.