Why Would Direct Sellers Use Email Attachment?
Email Append is a practice that enables business owners and marketers to reach more potential customers with accurate and deliverable emails, resulting in a successful and profitable email marketing campaign.
According to Wikipedia, the definition of email aggregation is: a marketing practice that involves taking known customer data (first name, last name, and mailing address) and comparing it to a vendor’s database to obtain email addresses.
How this is accomplished involves the use of providers with extensive data sets and advanced matching logic that can match a provider’s email lists with the most up-to-date email information for consumers who opt in. . This will give direct sellers the advantage of sending accurate emails to potential customers on the first try during the marketing campaign.
A provider that can guarantee delivery of an email that proves to be a direct match from a provider’s email list will save you a great deal of time and money when it comes to researching and forwarding emails to email addresses. correct. .
Email aggregation opportunities also allow business owners and marketers to constantly track and update their email lists with the most up-to-date information. This will also save time and money for future direct email marketing campaigns.
Is this service a Regulated Marketing Practice?
Adding email has been criticized as a controversial business practice, but working with CAN-SPAM compliant companies ensures that all direct marketing emails are sent without a hitch.
Past critics have claimed that some of the database management and marketing companies that use email aggregation strategies for their marketing campaigns do not comply with government-regulated CAN-SPAM standards and acceptance practices.
Therefore, it is important to find a legitimate provider that knows and complies with all CAN-SPAM policies.
The CAN-SPAM Act was signed into law by President George W. Bush in 2003. CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. This act established the United States national standards for sending sales via email. These policies are in place to ensure that email marketing campaigns are directed to consumer email addresses.
What is an Opt-In Consumer?
The term opt-in applies to any person, family or company that has actively agreed to receive commercial email messages. These consumers may have agreed to receive emails by clicking a box on a website page, filling out a form to receive more information about a service they are interested in, or giving some other type of positive feedback on a website or during a campaign. of marketing. .
Using a subscription system ensures that consumers only receive commercial emails after they have given their permission. Email Append services promote consumer opt-in marketing and provide email lists consisting of email addresses for individuals, families and businesses who have given their permission to receive commercial email messages.
What should you look for when looking for an email attachment provider?
When looking for an Email Aggregator provider, it’s important to remember to look for a company that participates in CAN-SPAM and opt-in best practices. Finding a company that can guarantee email deliverability for your marketing campaign is also key. The idea behind using email aggregation is to increase the accuracy of an email marketing campaign while also decreasing the cost and labor hours required to run the campaign.
The best vendors will understand the needs of your marketing campaign and will ensure that they provide the best possible customer service at every stage of the campaign.