Choosing an advertising agency may be the best decision your business makes or a costly mistake. There are some basic things to consider when choosing someone to take over promoting your business or product. You may want a company that specializes in a particular medium, such as direct marketing or print advertising, or that focuses more on making your brand or logo visible to the public.
More companies than ever are deciding to use television production to promote their products or services. Television and radio advertisements reach more people than any other method, providing you to choose the correct time slots for your target audience. An advertising agency will know where to place your ads to reach consumers who are likely to need your business. While you may think that prime-time television is the ideal place for your ad, an agency that is concerned with studying viewing and listening habits may know that their product would work better in another space or even another medium. Placing your logo in a Sunday newspaper, for example, might be a better idea than a radio ad. Advertising agencies are concerned with how and where to reach the largest segment of people who will respond to their advertising. They can even advise you to take your campaign online, an increasingly popular and effective advertising tool.
You may want to consider an agency that specializes in commercial production rather than one that spreads by all means. These agencies know where to get the best producers, the most creative directors, and the best prices for their ads. You may be looking for one that focuses on video production so that you can effectively advertise within your industry or distribute CDs targeted to a select demographic.
If you see an ad that catches your eye, find out who created it and contact them. Read some trade publications and find out which agencies have received awards; There is a direct correlation between the awarded ads and the sales of the product they were advertising.
Bigger is not always better when it comes to advertising agencies. Sometimes a smaller agency, in addition to being less expensive, can focus on its work much better than a large, crowded store. Smaller firms also tend to attract highly creative designers who are just beginning their careers and have new and unique perspectives.
Choosing the right ad agency may take a bit of time, but the results will be worth it.