A banner wholesaler, including mounting systems such as hanging hardware, pole banner hardware, and poles that display feather banners, teardrop banners, and flag banners, to name a few, is a company that can sell to a protected dealer. trade or sell at wholesale prices to any category of customer, generally businesses, to which they choose to sell or through them.
What is a banner wholesaler?
Traditionally, in the US, a wholesaler was a company that might specialize in a few products within a limited category, for example, outdoor banners or flags and the like, which it would sell to resellers in specific markets, for example, California. , New York or Georgia. in “protected territories”. In other words, if you were contracted to sell XYZ Banner Manufacturing in the state of Georgia, you could not sell to customers in California or any other state/territory, as assigned by XYZ Banner Manufacturing (a fictitious entity, by the way, as far as we know).
Other companies, such as the fictional ABC Banner Company, could wholesale to anyone who could prove to them that they had a reseller permit or license, such as a website that could sell nationally or globally. This type of customer would have no territorial restrictions, and much of what is sold in the US today, especially if it is from offshore sources, would be examples of this type of wholesaler.
The last category, which has become very common in the last two decades, are companies that sell “wholesale to business”, excluding most private buyers (consumers). These companies have developed this type of “wholesale” in response to increasing price pressure in their markets, often sourcing abroad to increase shrinking profit margins or simply as opportunistic and supposedly progressive scalpers.
All wholesalers sell below consumer price levels, which is the basic definition of a wholesaler, but as you can see, there are many variations on that business model, and it’s up to individual businesses to decide how to implement themselves. market type
What is a guarantee?
Wholesale flag banners rarely come with a warranty, which is a promise, in essence, to replace the banner if anything goes wrong with it.
What is the reason for the lack of warranty on such items?
That is, because the seller has no control over how it is posted or displayed. If the banner is displayed indoors, you will never need a warranty if the product is made of quality polyester or polyvinyl chloride (also known as PVC or just “vinyl”) and printed with high-quality inks from Japan, USA. , Germany, Italy or Korea.
If banners are displayed/installed outdoors, all bets are off due to sun, wind and other adverse weather conditions over which the manufacturer/wholesaler has no control.
Your best bet as a customer is to make sure the wholesale flag and banner manufacturer uses the best polyester materials and nylon webbing reinforcement at the hems/seams to withstand the elements even though sunlight cannot be stop and is the main cause. of deterioration in the longevity of banners, along with high winds.
wholesaler license
How do you get a wholesale license? It depends.
Our company, for example, distributes for several manufacturers that do not issue wholesale contracts for protected territories, so no type of license is necessary.
If a company “licenses” protected territories, it is not a stamp of approval from the government that your company is a licensed wholesaler per se, but as company policy you would be approved as a wholesale supplier of that company’s products. company and/or services.
Flag Banner Printing – Printing Method(s)
Some of our customers, at least those who like to know how things work, have asked about the processes used to print flags and banners, so here goes…
Unlike DTF (direct-to-fabric) printing, our printers use the “dye-sublimation” printing method, which uses a CMYO (which stands for Cyan-Magenta-Yellow-Clear) dye set instead of traditional CMYK. (which means the same thing except that the K is black while the O is light, but eventually both end up black).
With direct printing, the banner flag is printed with a series of small ink dots that vary with color saturation. Inking is a one-step process and can be done on both vinyl and fabric banners.
However, there is a difference with dye sublimation printing.
Dye-sublimation works like this: Using the aforementioned CMYO ink set, the digital printer is used to print a transfer paper with the desired image. The paper is combined with the appropriate size polyester fabric, which can be one of many weights and finishes, from woven to polysedes, lightweight boxcloths, and outdoor “canvases,” then fed through rollers heated to approximately 400F at approximately 400 lbs. depression
As the paper and cloth enter the heated and pressurized rollers, the dye in the paper (due to the heat) turns into a gaseous dye, while the cells within the poly cloth simultaneously open up like a flower when sun and the dye infuses the cell with color, which then closes in with the color in the cells as the cloth cools.
This process is more similar to developing film than digital printing, in that the combination of heat and pressure creates a continuous tone like a photograph rather than dots that simulate continuous tones, which is the process that digital printing uses. The dye has also become an integral part of the fabric and does not sit on the fabric like ink does (proper inks do adhere very well to fabrics, but not with the same method and, in our opinion, with a slightly lower print quality).
Do wholesalers send samples?
I can’t speak for other banner wholesalers, but I think most will. We make.
It would be difficult to visualize the various materials available if you are not familiar with them, so it would be unwise of us not to send samples if requested.
We ship our most popular materials, twelve to be exact, to the most customers. Slight variations in fabric weight and finish are also available, but most of our customers find what they need in the dozen or so swatches we send on request.