There are many different ways to increase your web traffic. Just as there are get-rich-quick schemes, there are get-quick-traffic schemes. These can backfire like any other shortcut to results.
As part of your overall strategy, it is possible to create a plan that will constantly increase your traffic, increasing visibility and results. The more employees you have using a computer, the better.
These are the key elements to getting your employees to create an internet buzz for you.
#1 – Prepare
The first key is to create a clear document about what your employees can and cannot say about the company. What is the vision you want to make public? What is unique in the organization? What stories can they tell? Collect examples of good and bad posts from employees at other companies.
#2 – Trainer
Once this is done, host a meeting and explain that if everyone spends a small amount of time each week engaging on the web, they can significantly increase the visibility of the organization and all of its employees. Please state clearly if this should be done on the clock or outside of business hours.
Explain that this is not sales. Every employee should participate in online communications and add something of value wherever they post information, and work where they work if they can. Links are best, but don’t force it.
#3 – Set minimum goals
Ask each employee to commit to a minimum number of comments online each week. Some examples of online rumors are:
- Post comments on other people’s blog.
- Create or maintain your own website or blog
- Email a friend and tell them something interesting on your organization’s website
- Write an article for another website, with a biography and a link to the organization’s website.
- Set up a profile on a social networking site and participate in discussions
- Email an author or writer you’ve read and introduce yourself, and let them know you like their work.
#4 – Collection Efforts and Reward
Have employees email you or record your buzz in a central location. Have someone review each word-of-mouth effort and recognize excellent word-of-mouth creation. Talk about how rumors affect search engine rankings and traffic. Give rewards to the top buzz creators and publicly thank them for their efforts.
#5 – Revise and renew
Periodically offer your employees new talking points about the company. It could be an exciting new product line, it could be a great customer service story to work on for a forum post, but keep giving them fresh new things to talk about.
By giving employees new and exciting newsworthy stories to repeat, as well as emphasizing the value of their involvement, you’ll find that you have more inbound links and comments on the internet than any SEO company could have generated for you on a regular basis. legitimate. And it was basically free.