Some things come naturally to us. For example, breathing is habitual, eating is a necessity, and sleep is a necessary rejuvenation after a hard day. We rarely think about how we perform these activities. For most, they are effortless. Similarly, each of the Principles of Attraction could be accessed with lucid internal reflection. Fortunately, with our busy lifestyles, others have helped us by sharing them in cohesive thoughts. When starting or maintaining a business, they can be used to propel us forward.

In total, there are 28 Principles of Attraction (Copyright © 2005 by Coach U. Inc. http://www.coachu.com) available for you to use to demand a fantastic future. Below are five to get you started. Keep in mind that these start in your personal life first and then spill over into the business world. Unless they are practiced well and rooted in who you are, they will never translate to success or authenticity in business. Creating a vision is the first principle of attraction for the Entrepreneur.

Principle #1: Creating a vision allows you to see what is coming, which means you don’t need to create a future.

Instead, you are creating an intention and being very clear about what you want and how to get it. The theory behind this is that once you state your intention, it begins to manifest.

Michael Gerber, author of The E-Myth, argues that this is the most important step. His book highlights the importance of knowing what you want and the kind of lifestyle you want to create. From there, he suggests that you build your business to fit your ideal lifestyle before your life has no choice but to surrender to the needs of your business. Sounds like a good plan, right?

Remember to have a big vision. Michelangelo says: “The greatest danger for most of us is not that our goal is too high and we miss it, but that it is too low and we reach it.” You deserve the best this world has to offer. The question is: will you be brave enough to make it happen?

To follow your vision, you have to be committed. When you work to achieve what you really want, you are much more likely to achieve your goals. If you find yourself missing the mark, take charge. Stop making excuses and stop blaming other people. Take a look inside, see if you really want it, and then find out what you have to do to get it. Our second principle is about how to overcome the obstacles that appear on the way.

Principle #2: See how perfect the present really is… even when it clearly isn’t.

Some days you just can’t win and everything seems to go wrong. Picture this: You wake up on a seemingly normal day to find your shower is cold, his coffee doesn’t taste right, your dog is pulling the stuffing out of one of your couch cushions, and his car dies on the way to work. Perfect times, huh? It is true that sometimes it is difficult to see our lessons.

A wise business owner once shared that he thought these moments served as the Universe testing our commitment to our goals. By forcing ourselves to stop and face reality instead of moving wildly toward our goals, we have to reevaluate whether we really want it enough to keep going. Every moment serves as a lesson and it is up to us whether we listen or not.

Jack Canfield, author of The Principles of Success and co-author of the Chicken Soup for the Soul series, devised this equation for success: Event + Reaction = Outcome. Depending on your reaction to a particular event determines its outcome. You can choose to let an unfortunate incident ruin your day, or you can take your lesson from it and go about your day unaffected. Maybe it serves as a reminder that you need to slow down, maybe it’s a reminder to get organized or be more patient. Whatever the lesson, listen to it and make the most of it!

Principle #3: Become irresistibly attractive to yourself:

By authentically living your purpose, your vision, and your choices, you become a magnet for others who hold similar viewpoints. Personally, this means that you surround yourself with people who understand you and can help you meet your needs. In business, this means that you are attracting your ideal clients.

Have you ever thought about your ideal client? What if you were working every day with people you love working with? You can pass! If you know yourself and what types of people you like to be around and work best with, you can begin to attract those personality types to you. Try to figure out who you know who inspires and challenges you. Look for those guys as you go.

We tend to attract people who are similar to us, who make us feel safe. Remember to add a few to your list that really challenge you too. Once you’re comfortable with your own confidence, you’ll exude a personality that people will want to be around. Soon, you can’t help but attract others who want to be close to you! Once you’ve become irresistibly attractive to yourself, you can market your talents shamelessly.

Principle #4: Promote your talent without shame:

Take a moment and write down 2 talents that you are most proud of. What made those two immediately come to mind? How can you (or do you?) use those skills every day personally and professionally?

Whether we are selling a service or a product, most of the time we are actually selling ourselves. Because we are the face and the voice, our customers must engage with us. If you’re embarrassed or unclear about your true talents, you can’t sell them personally or professionally. Once you’re clear on your abilities, you can use them to your advantage.

Each of us is challenged every day to be our best. Often, we are not up to it. Whether it’s fear that we’re not important enough, that we don’t deserve it, or that someone will say the dreaded word “no” to us, we are afraid of being brilliant. If we choose to allow this fear to take over, we harm ourselves and others.

By making that choice, you deprive the world of how truly amazing you are and what a truly amazing product you have to offer. If you don’t feel that way about your product, you may be selling the wrong thing! Our final and most important principle is to eliminate delay.

Principle #5: Eliminate Delay – Time is expensive.

“I believe that life constantly tests us to determine our level of commitment, and life’s greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they succeed. This level of resolve can move mountains, but it must be constant and consistent. As simplistic as it may sound, it is still the common denominator that separates those who live their dreams from those who regret it.” -Tony Robbins

All your yesterdays have passed and tomorrow might not exist, so why waste today? Start with what you fear most. By tackling the big items first, you free up your mind (and your nerves) for more opportunities. Often scary tasks are not as bad as one’s imagination makes them out to be.

It is also important that you take care of any small tasks that you are putting up with. Every day, those little “necessary” tasks take up space in your mind. Creating an abundance of time by cleaning up small tasks allows for more freedom and less stress. Be intentional in taking care of things as they arise.

Once you have more time, you can dream up bigger goals to add to your vision. This brings us back to Principle number one, that it will continue to grow and change. Stop wasting the time you have to market your talents and show the world what you have to offer. Dream big, don’t let your head get in the way and create time to go after everything you want. You deserve it!

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