Most marketers believe that keywords are solely responsible for a website’s ranking. Their main focus revolves around fixing keyword arrays to keep them relevant on web pages. However, aside from keywords, some website elements are also very important for a website’s ranking. Obviously, they can affect the SEO prospects of the site. Website structure is one of them. The structure of a website determines the way the website is organized internally. Structure does not necessarily mean the physical appearance of a website, but also the way in which the pages of the website are interconnected.
An organized website structure is very important for search engine optimization. Without fixing the structure-related gaps, you cannot achieve maximum benefits from your SEO efforts.
I am listing here 4 important considerations that you should consider to strengthen your SEO.
1. Website crawlability:
The crawlability of a website is important in terms of its appearance in search results. The term refers to the ability of a search engine to crawl a website in order to establish what the content of the website is about. If your website crawl stops for any reason, it can cause SEO issues. During the crawl, the robots navigate through individual subpages and themes to discover each element of the website in its entirety. A website is said to be crawlable if the pages of the site are well interconnected and do not present difficulty for users to navigate from one place to another.
So how does it help in SEO? It is easy. If your website crawling stops or stops, there is a chance that some of your well-optimized web pages may not be indexed. The point I want to make is that unless your website is properly crawled and indexed, your SEO efforts won’t get noticed.
2. Internal link:
Internal linking is another crucial factor that affects SEO. The term refers to the entire navigation scheme that a website adopts to improve accessibility and the user experience. The basic idea behind navigation is that a random user should be able to find one page to another without any problem. If a website contains more than hundreds of pages, it is challenging to ensure the accessibility of any page with just a few clicks.
Usability experts are of the opinion that if it takes more than three clicks to find an individual page, then you need to rethink your navigation scheme. Managing your navigation and internal links is easy. Categorize and organize navigation links according to the segments they relate to.
To link to pages and posts internally, use keywords within the content and then link these keywords to other relevant pages or content on your website. There are numerous benefits that internal linking serves. Internal links easily decrease page depth and allow users an easier way to find other pages. It can result in a better user experience.
3. User experience:
Keep in mind that poor user experience can negatively affect your SEO efforts. While browsing your website, if a user can’t figure out how to get the information they want, they’ll leave to find it elsewhere. Google measures user interaction with a website using different metrics, including click-through rate, time spent on the site, and bounce rate, etc.
To ensure a better user experience, you need to align clicks with expectations and ensure quick and easy access to the desired information.
4. Duplicate Website Pages:
Duplicate content kills the SEO prospects of your website. Google interprets duplicate content as a clear case of deep spam. You need to keep your focus on delivering quality content to your readers. Of great importance. Good quality content not only improves the user experience, but also improves the website’s presence on search engine results pages for highly competitive keywords.