Comfort and Minimalism
Keep it simple: Minimalism continues to be a popular trend with more white spaces giving a clean and versatile design.
Slow but detailed animations can bring comfort. The content should be short but focused. This is to make sure that your message gets across to visitors at first glance.
Keep in mind… The first impression lasts.
Futuristic Designs
When it comes to futuristic design, the designers beat the movies.
When reviewing cutting-edge designs, you’ll typically see either very technological work or big data visualization. The data points have increased 20-fold in the last 3 years, making them difficult to understand.
Custom illustrations, videos
A picture speaks louder than words. In addition, they save space and capture the interest of users.
A study reveals that the time spent on a website increases by 100% when a page includes at least one image or video.
Videos never fail to impress, as 85% of shoppers would likely make a purchase after seeing a demo.
Shadows to create an illusion of depth
Shadows are popular in the world of designers as they create more depth. They allow you to convert your flat design to semi-flat. Shadows, as well as a slight variation of colors, can be used for the following:
- make CTAs appear elevated when they are about to be clicked
- establish a visual order between the elements
Note: Chorus for using too many shadows.
Responsive Web Design and Logos
Ever since Google became the leader in search engines, web developers have been comfortable using responsive web design. This is also seen in the logos. All of this can be attributed to Google.
Today’s brands need a responsive website and logo design to maintain their presence with their target audience, no matter what device they’re using.
minimalist images
To effectively draw a user’s attention to a particular element, it’s best to use a simple background to focus more on a specific detail. This strategy is always used in e-commerce. Web designers are now applying it to boost CTA.
More blank spaces
Web designers use white space now more than ever. This is because negative space makes the user focus on something valuable. This is, for example, the product you are selling with CTA optimized.
Animations, Cinemagraphs, Gifs
Users prefer to watch stories than read text. Motion could easily capture a user’s interest more than anything else. This is the reason why Instagram is successful.
Animations, cinemagraphs, and Gifs can be used to create eye-catching web pages, newsletters, banners, and more. These terms are familiar to users of social networks.
Add animations to allow users to seamlessly progress through navigation and loading screens, to name a few.
Micro-interactions
Microinteractions can be seen everywhere. They differ from animations in a way that’s hard to explain. Just refer to the example below.
They are used to create highly interactive user interfaces so that users do not have to visit and scroll through pages.
Bright gradients and vivid colors
After a long period of absence, the gradients are back online. Gradients 2.0, with their various colors, are quickly becoming popular.