“How do I advertise on Facebook?”
“How Much Do Facebook Ads Cost?”
These are the questions that come out of most people’s mouths before posting an ad on Facebook; chances are they won’t convert if they don’t investigate.
Many marketers promote their business to the whole world, without targeting the right people.
Or they won’t put a daily spend limit on their business so they know when to stop advertising (so they bled out)
Worse yet, if you don’t have guidance on how to promote your business on Facebook, then you don’t know how much money you can spend per lead they get to make a profit.
The truth is, running Facebook ads can quickly deplete your bank balance if you don’t know what you’re doing.
However, the same applies if you go to Las Vegas! The bottom line is that you can’t just spend money on advertising and hope to get traffic/leads. You need a clearly defined objective, as well as knowing who you want to see your ad (and who you don’t want to target).
It’s bang or bust in this industry, as you’ve probably realized. However, if you’ve lost money on ads, don’t despair, all is not lost… here’s more.
So what really matters when considering how to promote your business on Facebook?
You have to send the right message to the right people, at the right time. Most of the vendors are very good at selling a world class steak to vegetarians.
A great exercise you can do is to sit down and map out exactly who your ideal buyer is. Ask yourself questions like the following:
What hobbies are they interested in?
How old are they?
Where they live?
What is your income or budget?
How long have you been looking for a solution to your problem?
Not all of these questions will be relevant to your market, so it just depends on who you are marketing to. Obviously, if you offer things like insurance, age, location, and budget will all be relevant.
If you really think hard about who you’re targeting, you’ll be able to target the people most likely to buy your offer. If you already have customers, see if this data is relevant to who has already bought what you are selling.
There’s no denying that without a fresh onslaught of interested prospects every day, you’re out of business and unable to scale anything.
The right advertising will forever solve this problem and fill your pipeline with hungry buyers who already want what you have to offer.
The only way you can master advertising is by running, tracking, and testing many different ads. A good amount to start with is $500 (or £300 if you’re in the UK) per month if you want to test a lot more boosted ads.
Platforms like Facebook have a great way to track your results, but the only way you’ll be able to improve is by testing new offerings to see what ‘sticks’ in the market. We hope these tips help you when looking to promote your business on Facebook.