A non-profit organization can implement Internet marketing with great benefit at a nominal cost. This includes an optimized website, social media marketing on Facebook, Google+, and YouTube, PPC ads, and email marketing.
For smaller nonprofits (NGOs, charities, orphanages, nursing homes, campaign organizations), running operations, getting committed volunteers, and raising funds is an ongoing challenge. Surveys have revealed that in developing countries like India, online marketing adoption is poor in the non-profit sector. Many organizations don’t even have a website. They rely on word of mouth and print media to spread information and get donations. Some use email marketing and telemarketing to get donations; the success rate of both tactics is poor as the message is unsolicited and the target audience resents the spam.
A non-profit organization can implement an Internet marketing strategy with great benefit at a nominal cost. The main steps are:
– Establish an online presence with a website. If budgeting for web development and hosting is an issue, then it’s easy to create a simple site on free blogging platforms like Blogger.com and WordPress.com.
– Follow website SEO best practices yourself or outsource to an SEO consultant to achieve high organic traffic and conversions.
– Implement a payment gateway on the website to accept donations (eg PayPal, Internet banking gateways, Google Wallet)
social media marketing
Establish a social media presence – create a Facebook page, a Google+ page, or both.
Be clear about your goals on social networking sites. Are you recruiting volunteers? Cultivating activists? Motivate people to donate? Your fans appreciate the updates and information about your success and new campaigns. Create posts specifically for Facebook not only with text, but also with photos and videos. Don’t ask for a donation directly, but talk about your case studies and work.
Check out the Google for Nonprofits page at https://plus.google.com/+GoogleforNonprofits for helpful tips and resources.
Facebook Causes is a tool that allows non-profit organizations to develop campaigns on
Facebook can be a successful way to attract new donors, raise money, and share information about volunteer opportunities. Causes has created free, customizable fundraising pages that integrate with Facebook.
video marketing
Create compelling videos with expert interviews, engaging case studies, success stories from your nonprofit. Upload your videos to YouTube and optimize them for search engines by inserting keywords in the title, description and tags.
Certified nonprofits can get more exposure through the YouTube Nonprofit Program.
Selected nonprofits receive special benefits such as premium branding capabilities, increased upload capacity, an optional Google Checkout “Donate” button, a listing on nonprofit channels, and nonprofit video pages nonprofit and the ability to add a call to action. overlay on your videos to boost campaigns.
google ads
You can apply for Google Grants. Google Grantees receive a grant of up to $10,000 per month for free AdWords advertising on Google.com. Google Grants is open to organizations based in the countries listed at http://www.google.com/grants/domains.html
email campaign
Make your email donation campaign more effective: To create impact, add videos and images to tell your story visually, hyperlinking to your Facebook page and Google+ page to showcase your success stories and community.