Your potential customers are using social networks. Why aren’t you there networking with them? Now that you have an online presence through your website, you may think that your web marketing plan is complete and you don’t need SMM, but think again. Agents who are neglecting SMM are missing out on lucrative listings and missing out on connecting with potential buyers looking for their dream home.
What is social media marketing for real estate?
You, personally, probably use social media every day. You just don’t know. And that’s why it hasn’t been working to your marketing advantage. You read and commented on other people’s blogs. You use Facebook to keep up with your family and old friends. You tweet on Twitter to say witty things. You have seen many videos on YouTube. And you are a true fan of blogging. So, it’s time to use SMM for real estate!
Social media marketing for real estate options
Here is a short list of some options available from the popular SMM.
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Blog for your brand: share relevant content with your target market
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Facebook Business Page – Make “friends” who are interested in your brand, product or services
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Twitter Business Account: Share your experience by tweeting to your “followers” online
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LinkedIn: networks for companies, including B2B
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YouTube – Market your commercials online for free
Social media marketing for real estate Blog Content
A blog, which is short for “web log,” is an online journal for your SMM campaign. It is your company’s opportunity to present your brand by marketing to your niche. Your business blog allows your target real estate market to get to know you, who you are and what you do through SMM
Get more clients with social media marketing for real estate
Are you looking for ways to win more customers? Of course you are! All experts, brokers and agents are passionate about making money. Informational content is what gives you that extra edge in the marketplace. When you provide free, relevant, and useful information to your target market, you become an expert in their eyes.
When sellers are ready to put their homes on the market, they will turn to a real estate expert: the agent or broker who is professional and capable of marketing their homes. Even banks that sell REOs use SMM for content that helps them connect with qualified agents to provide business services to them. Content helps you connect with your readers and convert your followers into real customers.
Use your social media marketing for real estate now!
Social media is where networks of consumers share details of their lives, including businesses and the agents and brokers they recommend. SMM for marketing is a great strategy for online users to share your listings, posts at discounted prices, announce great buying opportunities, provide informative blog posts to gain authority within your network. It is today’s digital way of getting word of mouth advertising to potentially millions of consumers online. Don’t be a secret agent! Every agent needs social media marketing for real estate to help market their agent’s brand online.