As a home business owner or someone thinking of starting a home business, you know how important a good website is to the continued growth and success of your business. A well structured and informative website is essential to be competitive and to develop and maintain good relationships with your customers. However, your efforts don’t end with the development and launch of a website. You must use good website promotion techniques to make your site stand out. Below are three necessary promotional techniques on the website.

Website promotion is the continuous process of promoting and attracting visitors to your website. It includes techniques such as web content development, search engine optimization, and search engine submission. Most promotional strategies are not complicated and are easily implemented. Others need more technical skills, but you can learn them later with a little time and effort.

One technique, search engine submission, is to directly submit your website to major internet service providers such as Google, Yahoo, MSN, etc. Mainly, you would use search engine submission to add a new website and update a web page or website. The major search engines will eventually find your website without submitting it to you, but many webmasters believe that it makes the process easier and faster. Most of your traffic will likely come from search engine clicks, so make sure to list your site on the most popular search engines. The major search engines have a page designed to submit your site. Once submitted, it takes a few days for it to start showing up in searches.

Another technique to promote your site is to advertise your website in as many ways as possible. Advertising opportunities abound. Here are just a few:

  • Advertise on Internet message boards, discussion boards, and online communities.
  • Put your URL in everything related to your business: letterheads, business cards, brochures, etc.
  • Use a blog to gain followers and get useful information and feedback from potential customers.
  • Use reciprocal banner ads like 123Banners.
  • Establish business partnerships with companies that offer complementary products.
  • Write ezines about your business, products, and services.

One of the most important strategies for promoting your website is search engine optimization. It is important that your site appears in the top ten results of a search to get the traffic you want. Use SEO strategies such as effective keywords, their placement and density, the structure of your pages, and links from quality sources.

There are many other website promotion techniques, but these are the most basic and important to put into practice in the beginning. There are many resources online to hone your site’s ability to attract visitors to your website. Start with the basics, and as you become more informed and comfortable with the various processes, expand your repertoire to include more complicated strategies. Your success as an online entrepreneur depends on your ability to attract visitors to your website.

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