The digital world is evolving and trends are changing in the real world, making the world faster than ever and technology more stable. Mobile telephony is all about today’s world that was born with the invention of the first pager in 1956. The world began to be mobile and the launch of NTT’s first commercial mobile phone in Japan was the next step to stabilize this mobility.
Innovation in this mobility with SMS originated in Europe in 1985. SMS boomed in the late 1900s and early 2000s, and is still the main cellular activity. Now, there are more than 4 billion mobile phone subscribers, of which 74% use SMS, of which 94% of SMS are read. In the UK alone, 1.4 billion text messages are sent every week.
It’s all about mobile phones and SMS, innovations like iPhone, Blackberry, Android and mobile Internet integration are constantly opening new horizons of excellence for mobile marketing. Web marketing is one of the most profitable marketing methods with the maximum reach. Since there are more mobile phone subscribers than Internet users, mobile devices open wide avenues for marketing from small and medium to large enterprises.
The mobile-web integrated marketing is still in the process of development, due to the lack of awareness among the majority of mobile phone subscribers, that is, there are around 10 million users worldwide who use GPRS services, which it represents only about 0.25% of total subscribers. But this low percentage does not mean that mobile marketing is not growing. There are several alternative methods within mobile marketing, including SMS marketing, in-game mobile marketing, location-based services, etc.
In-game mobile marketing is the fast growing area and the future of mobile marketing. The reason is that more than 90% of mobile phone subscribers play mobile games. From simple real-time 3D interactive games to massive multiplayer and social networking games, mobile gaming is everywhere. This trend is accelerating the growth of mobile 2.0 technology on the one hand and therefore mobile development on the other.
Mobile development, which is the next big thing, is now the focus of small, medium and large enterprises and is therefore becoming a competitive industry. Competition is getting tougher as industry leaders Nokia and Google have gone open source, and this situation is critical for ISVs. ZDNet also reports that it won’t be the great user interface that will be the only challenge, but the things that matter most are ideas and methodologies. Although ISVs are under more pressure, companies will have the same pressure and will have to face almost the same challenges. It will be the race of collective innovation [what I can term it as] o Product innovation [combination of innovation in methodologies, design, productivity etc] So innovation in all performance will win!