*** This is the eighteenth article in a series of 100 articles on flower design and florist management.
It is very important for a florist and business person to keep abreast of new trends and news from trade and industry. There are several ways that a florist can do this. One of the methods is to subscribe to trade publications and become a member of trade organizations. Below is a list of the top trade journals, journals, and organizations you should be involved with. This compilation supports producers, wholesalers, florists, students and manufacturers of floral products. These publications will keep you informed on a weekly, monthly, bi-monthly or quarterly basis. Some of them are free for members, while you can subscribe to others. Research each of these and select a few. Start to inform yourself and stay informed. You don’t want your customers to update you on new trends like color, styles, and new products related to your business. You are the professional! By subscribing to trade publications and trade associations, you will not only keep yourself and employees informed, but you will stimulate your creativity and challenge yourself as a unique member of the flower industry.
The Publications and Trade Organization:
Professional floral designer
Florist and grower
Floral mass marketing
AFS – American Floral Services
FTD – Transworld Delivery Florists
The retail florist and flower finance
Gift basket review
The quarterly cut flower
Flower and nursery times
American Floral Marketing Council
American Institute of Floral Designers
Society of American Florists
American Academy of Flowering
International Professional Floral Commentators
Florist Associations and Allies
As with any industry, it is better to live with excellence in your field to be successful. It must be improved by acquiring new skills and experience. The purpose of the new insights is to challenge a florist visually and creativity and compete with his peers. Education helps you develop your full potential. It is not enough to learn new ideas and concepts; they must be put into practice. One has to build on old skills, with the implementation of new styles and conceptions.
Trade associations and organizations are a group of like-minded people. This includes growers, wholesalers, retailers, florists, and students. It is advantageous to belong to at least one or two flower organizations. Belonging to these groups is an opportunity to meet the specific needs of our business. Specific is the keyword here. You can learn about accounting practices and tax information “specific” to the floral business. You can get information on “specific” business trends. These organizations allow you to be aware of the sale and promotion of flowers and floral products. By being a member, you will belong to an elite group of professionals and have the opportunity to expand your knowledge. AIFD, the American Institute of Floral Designers offers wonderful certification opportunities that will enhance your expertise in the floral field, which will also increase the perceived value of your store.