The following article contains six simple practice building tips that you can easily incorporate into your own daily routine, ensuring exponential practice growth. In fact, these can fit so perfectly into your day-to-day marketing efforts that the only way you’ll know you’re doing them is through the sheer number of patients they bring in.
Since everyone loves lists, you may want to print it out and pin it somewhere where you can see it, ideally alongside your marketing calendar, and make sure you’ve worked on the list every day without fail.
With that said and without further ado, here we go.
1. Specialize. You can’t be everything to everyone and trying to be a generalist will only end up stressing you out and suffering from burnout. It is rightly reported that “create a niche and you will get rich” and by becoming an expert in your own area you will avoid all competition.
2. Guarantee results and eliminate all risks from potential clients. There may be reasons why potential clients don’t want to experience what you do, chief among them the financial risk that if you can’t help them they will run out of money. If you remove this blockage from attendees, you’re much more likely to walk through the door, and once they’re inside, you can convince them to stick with your brilliance.
3. Show the benefits of your service, not the features. People buy with the heart and then justify the decision with the mind. They don’t care what you do, they only care how you make them feel, so create some emotional sales pitches! No matter what services you provide, you need to understand that you are in the business of results. It sells life-changing results, results, and therapies while its competitors sell treatments.
Four. Talk to at least five people a day about what you do. Get out there and mingle with the local community and build trust and rapport. Shop and eat in the surrounding neighborhood where people realize that you are their local person to turn to if they need you. Get in front of the groups and speak up – give talks, demos on what you do, and you’ll find that it’s the fastest way to establish authority and build a dedicated following of enthusiastic and knowledgeable customers.
Find people in your community who know lots of other people: church goers, club members, gyms, and get the word out for you. According to the work done by Stanley Milgram, we are only six people away from each other, so if some community leaders are on your side and spread the word, who knows how many people (and to whom!) They can send you.
As you build your number of interested prospects, don’t forget that your current clients are your best source of referrals, and spread the word! If you are not getting referrals from your current clients, it is most likely because you are not asking them. While they are excited about the improvements you have made for them, just ask for the names of a couple of people you can help too …
… and if they can’t think of any name to give you, have them write you a testimonial. The more testimonials and social proof you have that what you do works, the more potential customers will be attracted to you.
5. Create an email list of prospects and current customers and communicate with them often. Get your list to know, like, and trust you and you’ll be halfway to getting them as customers and keeping them as customers. Keep your mailings a mix of educational material, entertainment, deals, and reviews. Don’t try to sell and pitch, as people just won’t read what you have to say; the idea is to stay in the front of their minds so that whenever they need someone to do what you do, yours is the name. that immediately reaches them
6. Sell people what they WANT, but give them what they NEED. Attract customers by offering them what they want and, while they are with you, make them what you really do.
For example, any complementary therapist will argue that preventive treatments and maintenance care are the best solutions for everyone. Regular checkups will prevent potential problems while keeping you in top physical condition, but that’s not what patients want (or at least they don’t realize yet!). 99 times out of 100 they want pain relief and they want it now, so bring them in to ease their pain and sow the seeds of how great it will be to never have problems with this ailment again. Get patients with pain relief and keep them with prevention!
Above you have several marketing steps that will attract some customers on your own. However, when combined they will lead to a massive increase in the number of clinics and these six incredibly easy to implement ideas are guaranteed to bring you exponential practice growth: but only if you implement and implement them consistently.