In a new digital world, you have to get really creative to win in the field of marketing. Infographic marketing is a great way to do content marketing, in a world where more and more people are sharing and being influenced by web content.
SEO or search engine optimization has changed over the years. You can no longer be good technically and set a good range on the engines. You have to be creative, involve people and be aware of what you are doing. Infographics help you do that.
First, infographics are usually long, detailed images that explain a product, service, or statistic. They can be used to inform people about certain things, to entertain and to market products or services. Infographics, if in fact colorful and entertaining, can have a super positive influence on your audience.
So how do we put it all together? Is that how it works. If you create something inherently shareable, that people would not care about, or better yet, want to share with people in their social circles, it will cause people to spread your content among their followers and friends in social spheres.
If you are targeting a specific keyword, which you are trying to rank for, in the actual blog post or the page you create with the infographic, then theoretically you can create some links to that page, generate some interest, maybe even create a video explaining it and post it on YouTube, linking to the page with the infographic.
Putting it all together now. The goal is to create an infographic, explaining a story that has to do with your products or services, to bring that content to as many people as possible in social spheres, and then build relationships with bloggers and other online authorities who you think you are. it would eventually be linked or shared with your infographic.
Optimize the title tags, of course, for the keywords you want to target. Create an amazing infographic and start marketing it. So the goal is to create popularity around that page. Link that document as much as you can. Get people talking about it.
You can use Twitter to search for “infographics” or related terms, and try to spread the word about the infographic you created in a way that’s not spammy. You can find people in related industries and put the graph in front of them! Some people are looking for good content to link to, talk about, and share. The mission becomes to find them!
In conclusion, infographic marketing is a very powerful marketing and SEO strategy in a digital world. If you can create a graphic that is entertaining, informative, and shareable, it will help your online marketing goals.