Want to know how to get the experts to reveal all your marketing secrets? The answer is simple. Are you sure you want the experts to provide you with invaluable information? Well, people love to talk about themselves. Most of the experts are really nice people. Ask and you will receive. It’s that easy.
If they are experts and they are supposedly making all this money, I will ask them specifically how much they make, how many names do they have on their mailing list. I will look for the economic information that people really want to know. You don’t want to be afraid to ask these kinds of things. They may not tell you and that’s fine. But you must ask because some will tell you and that is a question of money you want to have. A great interview can earn you a lot of money and make you known.
You are doing the interview, you are doing what the listener wanted to do, or perhaps is afraid to do. So, you are really his voice, and they may fantasize about asking the guy how much he’s really making or really questioning him, but he would be too afraid to ask. You have to do that for them. That makes your interviews valuable and you’re doing them a service. You are asking the experts the things you are afraid to ask, and they can listen like a voyeur. That is what people want. They want to be aware of all the information, but they also want not to be known. They want to be on the sidelines. So the next time you want to get good information in an interview, shut your mouth and listen.