No matter what type of product or service you sell, you can be sure that your prospects are on Facebook. That’s why your lead generation strategy simply needs to cover the largest and most influential social network. The challenge comes from the fact that Facebook is not a simple lead generation tool. Find out how to use it effectively and profitably without having to spend on ads and manage them.
2 main approaches
The content you upload to Facebook is in the form of posts and you can use it in two different ways. The first approach is to create a post directly with your offer. This is the way to go if you want to attract potential customers to a particular product or service rather than your company in general. Most of the time, the offers are for free content and tools, discounts, and free trials.
The second approach is to create a post that links to high-quality content you’ve already created. It can be an article, a blog post, an infographic, or a video. The key is that the publication provides real value to your potential customers. One approach you can use here is to recycle a previous post that has gained immense popularity, as long as it remains relevant of course. Since your goal is lead generation, you need to make sure there is a powerful call-to-action embedded in the content.
Increase click-through rate in 3 ways
1. Get more followers
When you have a larger number of fans regularly checking out your Facebook posts and visiting your page on the social network, you can naturally expect an increase in click-through rate for lead generation purposes. While posts that are informative, interesting, and add value to your target audience are a must, you need to engage them with interactive activities. The most effective are contests and surveys. There are special plugins that make launching and managing it easy and time efficient.
2. Perfect Posts for Lead Generation
Whether you choose to use posts with direct offers to target potential customers or those that offer content in the first place, you need to make them stand out. Because people are overwhelmed with information on Facebook, you need to make sure your content stands out. A beautiful and meaningful image always attracts attention. Depending on the type of image you use and your design approach, you may want to consider placing your value proposition or headline on the photo itself.
Video posts are also more engaging and more effective for lead generation compared to text-only posts. The main reason for this is that people are more visually inclined. Also, with the Facebook video autoplay feature, the chances of piquing the interest of your target audience are higher.
3. Trust loyalty
One of the main uses of Facebook as a marketing tool is to build brand loyalty. You can use this to gain more fans and more high-quality leads. Stay active, keep posting regularly, and stay in touch by liking and commenting on your fans’ posts.
Now that you know the basics, start building your Facebook lead generation strategy.