I met a lawyer who told me that he was very good at what he did. In fact, he graduated at the top of his class. The problem was that, although he was very good at what he did, he had financial problems. You see, I didn’t know how to market!
Isn’t that true in almost all professions? Chiropractors, dentists, painters may know their craft but they have the same struggles. I grew up in a contractor’s house, my dad knew his trade very well but I remember struggling as a family due to lack of work.
To be successful in network marketing, it takes more than just joining a business and telling a few friends. Network marketing is not just a serious profession; it requires an understanding of how to market effectively. Many are unsuccessful in network marketing because they don’t really take it seriously.
Believe me, I know how it is. We all seek instant riches and our claim to fame, right? “Just let me sign up and get started, tell some friends and in a week or two, I’ll be cashing those checks.” Before you rush out the door, let’s talk about what works and what doesn’t. To be successful in network marketing, you need to know that …
1. Marketing “in your face” scares people:Got it, you’ve heard the saying “people love to buy, but don’t want to be sold.”
2. People buy from those they know, like, and trust! –That is why you are first told to make a list of those you know.
3. Think “funnel” –You’ll run out of people to talk to about your business quickly, so you need to have a system that draws people into a marketing funnel.
4. To be successful in network marketing, you must be process oriented:In other words, you know what specific actions need to be taken to generate the results you want. When you wake up in the morning, you already know what it takes to get to work. I bet you have specific steps that you follow every day. From getting ready, making coffee, having breakfast, and finally heading out the car door at a specific time. You know that the consequences are inevitable if you don’t follow the routine correctly.
Put your marketing on steroids by following these keys: You can be successful in network marketing by creating specific actions that
- Connect with people who are predisposed to having a business from home. That means choosing who your market is, going to events, rubbing shoulders without pitching or selling. You are there to meet people and start a relationship.
- Look for ways that you connect and interact with these people on an ongoing basis and build rapport. This is what will turn a “cold track” into a warm prospect. This is the main author that Seth Godin became famous for. – Turn strangers into friends and friends into customers.
- Continuously Add Value – Remember to your face that marketing doesn’t work, so instead of pitching your opportunity to them, find out what’s important to them.
Your marketing funnel starts out as a way to meet new people, it is non-intrusive and seeks to find ways to create an ongoing connection. Creating value builds trust and will further establish you as someone they want to connect with. These are the initial step you need to ensure that you will be successful in network marketing.