Gone are the days when people used to browse through magazines or books for interior design inspiration.
The Internet has become the main source for ideas on any subject. As business owners, that means potential customers are browsing Google every day for interior design inspiration.
When growing an interior design business, the first question to ask yourself is, “How do we reach clients and introduce our interior design services to them?” The best way is digital marketing. Digital marketing alone can offer many benefits to your interior design business. It can help you showcase your work, meet potential clients, attract new visitors, and get more business opportunities all at once. The only challenge is making sure the digital marketing strategy you are using is effective enough to achieve and optimize all of these things together.
Here are some digital marketing essentials you should be using in 2018 to keep your leads flowing and making a profit. Developing a strong digital presence takes a lot of effort and time, but these online marketing strategies will provide instant positive results. Take a look at these interior designer marketing strategies:
Build an effective website:
In digital marketing, there are a variety of marketing channels, but the first point of interaction between a business and a potential customer is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It is also the place for visitors to reach and find you when looking for the services you provide. Remember, your portfolio is an important part of your business website. Be sure to add some professional images that show off your best work. Try using infographics for better explanations. An awesome website helps you turn your awesome business ideas into a successful brand.
Start blogging:
Blogging is one of the best ways to share your experience and talent. Start posting and update your blog once or twice a week for optimal results. You can write anything on your blog that you want to write. You can write about your services, share past projects or case studies, or just home decorating tips. Be professional and post only meaningful things. Make sure your audience is aware of the great experience you have in your field through your content.
Use social networks:
If you don’t have a business social media account, create one now! Creating social media accounts is completely free and a great way to stay connected with your target audience and potential customers. Upload your best project photos to Instagram and Facebook with interesting content to capture the attention of your followers. Post photos of your current projects with catchy phrases. If their followers find your posts engaging, they might as well share them with their followers! Pinterest isn’t a social media platform, but it’s a great place to find interior designers. Create boards with photos of well-designed homes and rooms, including your past and current projects.
Use the power of video:
Incorporating videos into your marketing plan is high on the strategy these days. One of the main benefits of using videos is that they rank high in search engine results on their own without you having to put a lot of effort into optimizing them. Try to enhance the appeal of your brand portfolio with creative videos. Make an introductory video explaining your approach and tactics to; interior design and share it on YouTube!
Try to showcase your work or designs through visual means and improve your overall visibility and profile. If you want, you can share these videos on social media platforms or use them in your blog posts to improve your SEO (Social Engine Optimization) and drive more and more traffic to your business website.
SEO for your interior design business:
One of the most impressive ways to improve your business’ web presence is by using SEO. Start your relevant keyword research and optimize your interior design website for the best keywords for your business. When it comes to ranking for interior design, there are two main keywords used by people in the research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles,’ for example, to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it is, show off your work and use those keywords. Create individual pages so people can learn about your expertise and find your specializations easily.
Maintain your reputation:
There is no question that the most influential marketing content for your business is created by your clientele, not you. Online reviews provided by your clients serve as an honest assessment of your past efforts and projects. Additionally, these reviews have a huge impact on hiring decisions. Three main things to focus on:
Every project you undertake has a lasting impact on your company’s reputation and your marketing efforts. To get great reviews, delight your clients with your quality work. If something goes wrong, you will get low reviews which will affect your marketing.
Always be proactive in getting positive reviews from your satisfied customers. Make efforts and ask all your satisfied customers to leave good comments.
Monitor all comments about your brand on social media or other platforms to attract visitors.
Here are some effective digital marketing tips for interior designers. Use these strategies and work your way up to improve your ranking in search engine results and make huge profits for your interior design business!