4 Ways to Lengthen Your Infographic Content

In today’s multidimensional world, there is no one size fits all. When you have a great concept that demands recognition, why not use every possible entity to make sure your message is heard?

Traditionally, infographics have been the ultimate medium for presenting content, and while it’s a tried-and-true method of expanding your reach, it’s only the beginning of what you can do with that content once it’s an infographic.

In this post, we’ll explore some methods for reusing your infographics in other media.

Split your content into a blog post

There are two common directions you can take when posting an infographic to your blog: host the full-size image directly on your page, or apply a smaller version, which, when clicked, will open into a full infographic. Both are solid hosting methods, they tend to limit how you and your readers can share through other channels.

For example, when someone tweets a link to your infographic, the tweet will only share the blog post title along with the link. This does not help to capture the attention of the audience. One solution to this situation is: You can take advantage of hard section breaks in your infographic, separate them into their own individual sections, and then add share buttons to each one. Now when someone shares your content, you have the option to share one image or multiple images. It will automatically link to your blog post.

Create more microcontent

Micro content can come in many different forms. Tweeting the blog can be considered micro-content, since it is basically a condensed interpretation of a larger piece of content. Infographic sections can also be considered micro-content. Although not as easy, infographics can be divided into sections this way, which is not always possible.

Try to pull out clusters of information or data sets within your Infographic and build them into a series of “mini-Infographics”. By doing so, you’re essentially creating even more content that can be used across many channels, as well as extending the lifespan of existing content.

Expand content in white papers and e-books

Typically, the content used in an infographic is just one part of a larger set of data or information obtained from the original source. You can use this additional content, along with the design style and layout of your infographics, to your advantage by expanding on the topic through the creation of a white paper or e-book.

All of the amazing micro-content you created in Infographic itself can be used to drive traffic to your white paper or e-book.

Try to create a motion graph

With video content quickly becoming one of the top forms of media being consumed, expanding your infographics to motion graphics isn’t a bad idea. However, it is a very difficult type of content to develop due to the time it takes. And the skill that usually goes into creating it is something worth seeing.

If a full motion graphic video seems like too much then you can opt for a series of shorter animations or GIFs.

From topic research to content development and design, creating an infographic can be an ambitious undertaking. You’ll want to get as much use out of it as possible, and the suggestions above are a good start.

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